Things to Contemplate While Devising an eCommerce Landing Page to Boost Conversions |
Posted: December 14, 2017 |
The scenario of eCommerce development in Australia has evolved a lot with time. Along with the technological innovations, the market demands are also changing its behaviour. An amalgam of organic search and pay-per-click advertisements is attracting the visitors towards the online eCommerce store that you own. However, even though the total visitor number is increasing, the sales figure is not improving at the same ratio. Wondering what is happening? The main culprit is probably your website’s landing page! Visions & Solutions is a Sydney-based software development company that is quite popular for providing with industry-specific business-driven eCommerce development solutions in Australia. For any kind of assistance or guidance, you can always contact the expert and professional development team. Here is a list of a few aspects that are needed to be contemplated while devising the landing page of your website that can boost the conversion rate.
In the case of online purchase, visitors have to rely on the product images only as they can’t see them physically. Hence, you should provide clear and focussed images of the products along with precise product description so that visitors get a clear idea about the product.
What is your objective? Obviously, converting a visitor into a potential customer right? Then your website needs to have a strong CTA. Place the CTA button at such a visible place that the visitors easily gets attracted to it. For instance, nowadays, most of the eCommerce websites are going with the “Shop Now” button. You can use various analytics software just to test how effective various CTAs are and use the most suitable one for your website.
On the product landing page, focus on the key features of your product. Too much information would confuse the visitors. Keep it precise and simple. Focus on the points how your product is a better choice than other similar types of products, what benefits users are going to get etc. The same thing is applicable to the product landing page headline. It should depict what exactly the product does. Otherwise, it would be ineffective.
Undoubtedly, 1366x768 is arguably the most popular resolution in today’s market. However, research has shown that almost 42% people use 1024x768 resolution. Some are still stuck with 800x600 resolution. Hence, if you can’t offer such a landing page that is suitable for every resolution, you would miss a vast range of audience. Test the landing page on various monitors and devise it in such a way so that it looks appropriate on every resolution.
You need to avert such offers that would demand something from the visitors. Excessive use of popups might distract the visitors from getting a website visiting experience. Try to build the offers into website’s landing page. It would funnel the viewers towards the Call-to-Action. For instance, you can offer a certain percentage discount for the first-time purchase.
It is advisable to use the whitespace as a part of the landing page design. You don’t really have to stuff the page with multiple unnecessary elements just to grab the attention of the visitors! Nowadays, minimalistic and simple designs are more trending. Let the elements on the page breathe by using the whitespace properly. Apart from all the aforementioned points, you need to keep the page design simple, add the feature of customer reviews as most of the visitors before making any purchase from an online site, like to go through the customer reviews about any particular product. Keep a close observation on various social media platforms as well.
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