With the number of global smartphone users rapidly increasing, the mobile app market also continues to widen. It means the attention spans of users are getting shortened for the most intriguing apps to download. While considering the clutter of new mobile applications flooding both the Android and iPhone market along with other markets, it requires for implementing the right optimization steps for increasing downloads.
Typically, App Store Optimization takes into many of the same elements into account which, imply while developing the SEO tactics as well. Things like keywords, metadata, geography, head titles and description play important roles in the listing of apps in App store. Thus, while adhering the fact, here we would like to talk about some of the quick yet effective tips for optimizing your mobile app.
Be Precise and Concise An average mobile phone session is just around 72 seconds which, is around half the time as in case of a desktop session. It means the things should be sweeter, shorter and directed to expectations of visitors. Since tablets have near about 65% of screenspace of desktops and smartphones by 35%, it’s general consensus to stick to have short headlines and keep the page uncluttered and clean.
Know about Your Audience Knowing about your users including when and how they interact with the app and competitors’ apps is important to secure a high position in the app store rankings. For building the user base, it is helpful to start with knowing about your current users. The ideal mobile-first analytics tool will help in highlighting user data thereby, building up a great app description and much more. Tracking different significant elements like users by device, user actions, new vs returning users, demographic data and daypart analysis will help in revealing important trends.
Track actions and events By tracking the type and flow of user action on your app, you will be able to craft better keywords and descriptions for using them in the app store. By using an analytics tool which, shows blueprint of the app, while including the user flow will help you to gain more clearly defined keywords for the app store listing.
Alike the fact that SEO isn’t a science at its core, ASO also works differently while depending on the enterprise or industry, however, these few effective tips can help users to prepare the groundwork for developing a hot-commodity app.
Author Bio: John is a senior app developer associated with GetAProgrammer, a premier Australian-based mobile app development company, who likes to write about his professional experiences in his leisure.
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