5 Tips to Devise Easy Payment Process in eCommerce Business |
Posted: November 10, 2017 |
In a day-to-day manner, the online business market is growing rapidly with the gradual IT enhancements. Not only the industry of eCommerce development in Australia but the global market is experiencing the positive impacts of this growth as well. In order to make such online businesses more successful, here are some quirky tips to devise easy payment process that you can integrate with your eCommerce business. Visions & Solutions is a Sydney-based well-known software development company that helps their clients to get industry-specific, business-driven and profit-driven eCommerce solutions. #1 Providing Multiple Payment Procedures You cannot expect everyone who likes the products and wants to make a purchase from your website would be comfortable with a single payment procedure. The more varieties of payment procedures you can offer, the more customers would be able to make payments for their respective purchases. Thus, making the payment process more user-centric would help you to enhance your business prospects. #2 Allowing Payment without Making an Account Before making the payment for the purchases, most of the websites ask their customers to create an account which in reality, is a major turn off for the first-time customers! Why would you enforce this activity just before when you were almost on the verge of completing the conversion process? It not only prolong the payment procedure but might annoy the would be potential customers as well. #3 Stop Redirecting Customers It is advisable not to redirect the would-be customers to a page of a different website to complete the payment when you have worked so dedicatedly to get these customers on your website! It not only sends away the customers from the page of your website but makes the customers feel like they are paying not to the business from where they are actually buying products but to some different website. #4 Only Ask Necessary Information to Customers Making payment for the products is the last step to complete the conversion process. Now, do you want your customers to get annoyed with filling up a pile of unnecessary forms? Obviously no! They might leave your website without even completing the checkout process. Ask them only such information that would help you to maintain and keep track of the database of customers and visitors. Keep it simple and short. #5 Ensure Utmost Privacy and Security In the case of online businesses, while paying online, customers need to provide some sensitive information like their card details along with name and contact details. Hence, when they are trusting your services, you need to assure them with the utmost privacy and security. You need to make sure that all the information given by the customers remain safe and secure. Apart from all these aforementioned basic points, you need to pay good attention to devise a seamless design for the checkout page having clear CTA (Call-to-Action) buttons.
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