3 Smart Tips to Make a List of Emails for an eCommerce Store |
Posted: December 23, 2017 |
In today’s competing business era, to sustain successfully amidst a plethora of online businesses, doing proper marketing is equally crucial as devising a business-driven online store. Envertis Software Solutions is a Sydney based software development company that has been serving industry-specific solutions in the sector of eCommerce development in Australia for years. According to the specialists here, email marketing is very effective if you can utilise it properly. Wondering what the up-to-date strategies are or how to make an effective email list for doing the marketing part? Here are a few smart tips for you. Use Entrance Popups to Allure First-Time Visitors Amaze and allure the first time visitors to your store with an intriguing entrance popup. The chance of missing that popup is very less for them. Hence, don’t miss this opportunity to attract the visitors. Maybe this popup can be about any special coupon code or any special discount for first-time purchase. Let them know that they can avail this amazing deal by subscribing to the email list of the eCommerce store. Let Visitors Access Favourite Items or Wish List by Subscribing to Email List Some visitors do not make purchases on the first visit. They explore the website, check various items taking time and save those in the wish list or in the list of favourites so that they can buy those items on the next time visit. It is advisable to let the guest visitors allow their wishlist to retrieve the saved item when they sign up for for the email list. Let the Impression Remain on Visitors with the Exit-Intent Popups This can be seen as a perfect alternative to the entrance popups. Sometimes, visitors don’t feel like signing up on the first try i.e. the entrance popups. In that case, this exit-intent popup might work. Once the visitors are done exploring your website, before they are about to leave, you might show this popup stating what lucrative deals they can offer by subscribing to the email list. You need to design this popup in such a way so that it can easily grab the attention of the customers. Apart from all the aforementioned tips, it is advisable to pay attention to the small designing details of the website. For instance, placing the navigation bar or the header, website footer along with the side bar at the right places is quite important. Such designs would help to attract the attention of the visitors resulting in increased chances of getting them to sign up for your email list and making them potential customers in the future.
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