All Change Again For Website Design On The Sunshine Coast |
Posted: June 15, 2018 |
Just when you thought you were across all the latest trends in website design on the Sunshine Coast it changes again. There are 101 things to check:
It's a neverending cycle of tweaks and improvements to not only attract visitors (customers) but also keep the search engines happy. And just when you thought you had it sorted, here's another Google update. Page speed is the subject this time; or, to be more accurate, Mobile Search page speed. And this is all happening in July. So what does this mean for web design on the Sunshine Coast? Firstly, it drives another nail into the coffin of all these so-called DIY and free websites. There's just no way they are going to deliver the results needed. Web Solutions Company That means that we will (thankfully) see more businesses hiring professional web developers to create new websites. They are also more likely to work with web solutions companies that offer a complete package of design, development, graphic design and digital marketing. The speed of your website is affected by a couple of different things. The most obvious is the amount of content and graphics on the site. Big pictures take longer to load, as do complicated graphics or hi-res videos and animations. Another factor is the website build itself and the coding. That's where professionally built websites differ completely from the freebies and DIY. The only way they can be offered for free is if they are very, very basic - and slow. To create the type of unique coding to make your website stand out and work super efficiently, requires time and money. Web Design on the Sunshine Coast Website design on the Sunshine Coast needs to reflect these changes. And it's challenging. These are the boxes it had to tick:
Of course, there are more but that's enough for starters. It simply illustrates that designing and building a website these days is more of a science than an art. Visually, however, let's look at some of the elements we'll be seeing more of this year, starting with that whole mobile-first issue. We all know that mobile browsing has now overtaken desktop. It's logical as just about everyone has a mobile phone and that's clearly what they're going to use to locate a product or business. That has created substantial challenges for web design on the Sunshine Coast and separated the wheat from the chaff. Small but Perfect Imagine having to fit all those elements from the big screen onto a tiny screen, whilst still making it look good and react fast. The answer is the roll-out burger, more icons, fewer pictures and micro-interactions. Micro what? Micro-interactions are without a doubt the way to totally kill it as far as UX is concerned. They are tiny design elements that make a huge difference. You can't really see them but they are there, all over your device and in your apps. They are used to delight, engage and entertain. It might be an animation that reacts to something the user does, like a thumbs up. Micro-interactions improve website navigation, make it easier for users, provide instant feedback, add 'emotion' and encourage content sharing. Remember, it's attention to detail that can turn an average website into an amazing one. Trends in 2018 Sometimes the biggest improvements to website design can't even be seen; much of it is about improving design systems or coding. But, at other times, it's all about the visual. This year, for example, is the year of Tactile Design. In traditional design tactile refers to touch. It's about how, for example, a piece of fabric feels. In web design on the Sunshine Coast, it's about making objects appear real. The boffins at Google describe it as, "the material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic." What else? The New York Times says web design is in an 'age of nostalgia'. For example, we are seeing the bold typography of the 1970s and animation from the 90s. This trend will make it harder for inexperienced web designers as it's not as easy as it sounds. To get it right you have to be selective and use the elements carefully. For example, old school typography can look amazing or just old! All this is happening around us in the world of websites yet one key element of this year's designs is 'less is more'. Have you noticed that Home pages have got simpler? This makes perfect sense as really, it is the gateway to your website. By keeping it simple the user's first contact with your website is fast, fun and easy. And that's the way we like it!
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