Building your brand takes more than a new logo |
Posted: April 16, 2018 |
It’s surprising how many companies believe giving their brand a makeover simply means updating their logo. In previous blogs, we’ve used the metaphor of a brand being like a person. The logo is like your outer appearance and your brand is like your personality. Think about your logo in terms of a visit to a hair salon. You can change the colour and style of your hair, but that doesn’t mean you emerge reinvented. Everything beneath the surface is still the same. When building your brand you need to consider the whole picture. You don’t just need to change the exterior; your values, your aims and goals, they are all important, too. If you are building or refreshing your brand you need to ask yourself some important questions: How do your customers perceive your brand? Put yourself in your customers’ shoes and find out what’s important to them and discover what their expectations are. There are several ways you can achieve this: Follow your customers/clients on social media platforms. Take notice of what they are sharing, posting, saying to their friends. Ask your customers face-to-face for their honest opinion and then utilise their suggestions. Customers want to feel important and know that when they suggest ways to make your service or product better – you listen. Conduct anonymous surveys. Some people don’t deal with conflict and being asked to be completely honest may sugar-coat the truth. Surveys are a great non-threatening way where your customers can be brutally honest, even if it’s not quite what you want to hear. How well do you know your own brand? How well do you under your positioning in the marketplace? Nike are known for their slogan of ‘Just do it. McDonalds use ‘I’m lovin’ it. What are you going to use that customers will relate to your name every time they hear it? Whether you’re in mining and infrastructure or property development, offer a dating service orparty hire equipment, apply the above components to ensure you’re developing and building a timeless brand you can be proud of. This text first appeared on https://www.xdesigns.com.au
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