If your content is engaging, your content shall definitely generate shares and likes, but if for instance, you see that the number of shares and likes are decreasing substantially or you are not getting results through SEO, it might be because of content saturation. Most marketers often ponder over the frequency of publishing their content. According to internet marketing experts, this depends on a lot of factors, but essentially successful start-ups or any company publishes content much more frequently than unsuccessful ones. Creating quality content is the absolute essentiality. Also, the kind of content shall decide how often it should be published.
http://webdesigncity.strikingly.com/blog/an-inspiring-moment-to-substantially-enhance-content-marketing-in-2018
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