Developing Brand Recall and The 3 Key Elements |
Posted: October 20, 2020 |
A brand can create various approaches and strategies to catch the attention of their target market. Most brands will focus on eye-catching advertisements and initiatives, but the question is, will the people remember it? Will the market reflect on that brand and develop a sense of familiarity with it? Why is it important for people to be aware of the brand and allow them to recall it? Most people nowadays are bombarded with a rapid influx of information through various technological mediums. The internet and vast social media platforms have paved its way to mobile phones, computers, and laptops that people use daily. Photos, videos, GIFs, text, articles, polls, etc. are only some of the examples that current information can transform into and become easily accessible for the mass to digest. Almost everything is mobile now, making it easier for people to connect even brands. Through these short or long interactions of various brands to the market, how will a single brand compete and establish its presence with the high number of data and advertisements people see and interact with every day? The truth is most brands need to also focus on creating initiatives that will enhance their brand’s recall. What is Brand Recall? It is a component of brand awareness that refers to the audience’s ability to remember the brand. It can also be a marketing metric that measures a specific brand’s significant impact on its audience and market. It can be the number of individuals who can recognize and recollect the brand. It calculates the percentage by sending out tests and surveys to analyze the consumers’ responses if they remember the specific brand through two different types, aided and unaided brand recall methods:
Brand recall is a marketing element that values the brand’s position and on the top of the consumer’s mind. Will the brand be the first they think of when somebody says to buy a potato chip snack? Will they be the first thought of choice when they think of quality tires? Will they be the first brand the consumer will think of when given a category like video games. Whatever the brand’s industry may be, brand recall is the vital element that will differentiate them from the rest. 1. Brand MessageYou have to start with the basics and rediscover what your brand’s message is. Most brands have a specific message and goal that gives them the advantage to be memorable to the market. The unique selling proposition will be how you can differentiate your brand and boost its brand awareness to establish its presence to your audience or market. Your brand has to have something of value that it could offer to the niche to instill to the people that you are the brand that is select from the others. These may be in various forms of ideas, strategies, products, services, experiences, or anything you could think of that is in line with your brand yet makes it extraordinary than your competitors. 2. Brand Name + Logo + TaglineOnce you have fully established your brand message, you have to create a one-of-a-kind brand name tagline that will catch the public’s attention and give you the advantage to increase your brand’s awareness and recall. Keep in mind that humans are prone to remember visual cues first, even as fast as 13 milliseconds stored to the limbic system that is part of the brain that enables humans to recall a memory quickly. The second thing a consumer will recognize is the tagline, as it is the brand’s simplest established form of communicated language to its consumers.
It is crucial to create these brand elements that ensure that the target market will remember the brand in the long run. Great examples are the letter “M” logo of Mcdonalds and Nike’s tagline of “Just Do It.” These two elements are unique to their specific brands that established the brand’s presence and recall not only for their market but also for the public to become their consumers. 3. Reinforcement InitiativesYour brand is on the right path of becoming a massive competitor in your industry, but it does not stop there. The initiatives must be consistent in reinforcing your brand’s elements and structures to the market always to remind them of your brand’s presence and value. Your brand should go beyond and think of creative ways to continue reinforcing your brand to the people’s minds so that the brand will always be on the top of their minds. An excellent example of a brand that emphasizes brand recall and focuses on putting effort into its reinforcement initiatives is The Coca Cola Company, which sits as the most recognized brand worldwide. Since its invention in 1886, this successful drink company has continued to be relevant and have expanded massively through the years. The fact is they have an excellent strategy from the get-go that skyrocketed their brand and has continued its reign as one of the top brands in the whole world. They have not stopped or even slowed down in reinforcing their brand to the public and have created initiatives to reach every person globally. Through their universal brand message, eye-catching brand name, logo, and taglines, they have established their brand’s recall that they are continuing to strive for the very best through the years. That is how you develop an excellent brand recall. Louie is the father behind the travel blog Browseeverywhere.com. He has a background in photography, E-commerce, and writing product reviews online at ConsumerReviews24. Traveling full time with his family was his ultimate past-time. If he’s not typing at his laptop, you can probably find him watching movies.
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