Strategies to Improve Rankings of Your Website Through SEO |
Posted: August 18, 2017 |
The techniques used in doing SEO have changed a lot over a period of time and improving your rankings isn’t as simple as it used to be. Almost every business have started investing more on SEO. Search ranking algorithms have grown smarter and more sophisticated. As a result, many techniques that were acceptable before are now considered gray-hat or black-hat. In some cases you can even get penalized by Google. Therefore, a digital marketer has to keep himself updated There are many solid white-hat strategies you can apply to improve the rankings of your website. The strategies are mentioned below that will surely improve your rankings and ratings of your website through SEO. Strategy 1:Focus on Content MarketingOne of the most important strategy that must be applied to make a website rank better is through content Marketing. Search engine giant Google gives more importance to a website that has fresh and unique content. Writing an engaging content is not an easy task, but this SEO strategy will really help your webpage rank on the topmost position in SERP, as long as it's done the right way. You must ensure that:
Publish the content on your own website or on the sites with higher Domain Authority such as Medium.com, LinkedIn.com, Quora.com, Blogger.com etc. Strategy 2:Improve Page Loading SpeedThe page loading speed of your website plays an important role. The bounce rate would be much higher if the page loading speed of your website is slow. Google’s latest algorithm Hummingbird is acutely concerned with the user's overall experience. Thus by improving the page speed, you can improve the user experience at great extent. You can make use of different tools to improve the page speed such as, Google's Page Speed, GTMetrix or Varvy's Page Speed Tool. It will help you to run insights and give useful suggestions on how site's page speed can be improved. You can also take the help of a web developer to optimize your site's page speed if you are not tech-savvy. Strategy 3:Focus on Responsive WebsiteThere has been a rise in the use of smart phones, tablets in order to surf the internet. Google has been focusing more on the responsiveness of a website as the searches from these devices are much more than desktops or laptops. A responsive website results in offering better user experience. Strategy 4:Use Rich Media ContentAn article or blog with written content looks really very bland and boring. Thus to spice it up, it must be incorporated with rich media content. In order to make a website attractive and more engaging for the visitor, you must try to use adequate amount of rich media content to complement your articles or blogs. Rich Media may include using of videos, Images, info-graphics, power point presentations that is relevant to the topic or the website. Use of rich media will really help you in more and more engagement to your blog or website. Strategy 5:Engage in Social MediaNow a days almost each and every person is active on different social media. Thus it is essential to set up the accounts for different social media like, Facebook, Twitter, LinkedIn, etc. and build friend circles. This will help you to boost the awareness of your website. You need to be social. Add value to your conversations and shares, follow others and take an interest in what people are doing and how are they reacting to our posts if you want them to take an interest on you.
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