Is ineffective business communication limiting your growth potential? |
Posted: February 20, 2020 |
The way communication transpires between the members within and outside an organisation is instrumental for reaching its business goals. Devoting resources to achieving successful business communication is essential. It allows conveying an organisation’s objectives, operations and goals. Moreover, it also promotes business growth and profits.
Despite having the best talent and world-class resources, poor business communication can cause a business to fail. Let’s take a look at four ways ineffective communication is limiting your business potential.
Complex Employee Handbooks An organisation is nothing without its employees. The employees need to be on the same page with the organisation in terms of goals and expectations. An employee handbook is a key document for communicating company culture, values and a mission statement.
There’s a lot that can go wrong when it comes to drafting an employee handbook. Some common mistakes include using too much jargon, including outdated details and failure to regard state laws. Make sure your organisation is devoting sufficient resources to draft employee handbooks. Inability to do so can impact employee productivity and even lead to legal issues.
Dull Media Releases Advertising is an expensive affair for any organisation. When it comes to publicity, media releases are a godsend, mainly because they are free of cost. It would be foolish to waste the opportunity to use media releases. Don’t let dull media releases deprive your business of free publicity. That being said, it’s not easy to get your media release noticed. From irrelevant content to not understanding the target audience, there are several reasons why media releases go straight to spam.
Ill-Researched Tender Responses Responding to tenders is your chance to win new contracts for your business. It’s an instrument that can catapult your business towards a bright future. However, tender writing isn’t a part of everyone’s skill set. Ill-researched and poorly-written responses could be the reason behind losing coveted contracts to competitors. If your responses are failing to perform, it’s a smart idea to involve an expert. With professional tender writing services, you can change the course of your business for the better.
Archaic Social Media Communication Today, social media is indispensable for any business. While hiring a teenage intern to manage your social media is an affordable option, is it beneficial? Getting a social media expert on board can widen your business reach, tap into new markets and build relationships with new audiences.
The Bottom Line
From the relationship between you and your staff to working with clients to connecting with customers, effective business communication is essential to boost efficiency and reach goals. We hope this post helps you evaluate your current business communication practices and improve them.
|
||||||||||||||||||||||||||||||||||||
|